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  • Writer's pictureMonica Kay Royal

Not all cakes are made for eating 🍰 some are for target practice 🎯

Updated: Sep 13, 2020

⚠ very random and a bit silly


I started reading a book “Start at the End” by Matt Wallaert


Matt states “Humans are born behavioral scientists.” and “if behavior is your outcome and science is your process, you are a behavior scientist.”


🧠 Behavioral science is branch of science that deals primarily with human action and often seeks to generalize about human behavior in society.


Meet: the inventor of the urinal cake 👨🏻‍🔬


The behavior wanted was clean bathroom habits, the science was the creation of the cake


Intrigued I started my research…


Urinal cakes have evolved into other forms, such as ice 🧊 and even images of flies 🦟. All serving the same purpose and resulting in cleaner bathrooms.



“When applied together, data science and behavioral economics provide powerful business results by collecting relevant, timely insight and defining incentives that align human behaviors with organizational goals.”


🤝🏻 Read more


Happy Learning!!

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